ByondXR

  The Future of Virtual Pop Up Stores is Here   These unprecedented times have profoundly impacted the way we live, work, socialize and shop. Consumers who previously enjoyed retail therapy to alleviate stress, anxiety and experience a confidence boost through purchasing decisions now have to alter their mindset and embrace this new wave of virtual shopping in the digital arena. This novel approach to online shopping has been embraced and adopted by many notable brands who understand the demand and try to navigate these technological developments by weaving them into their imaging and value. This digital shift has allowed brands to replicate their customer’s physical shopping habits while diminishing feelings of absence and nostalgia. Despite the abrupt changes to our lives, consumers still have a deep desire, if not more, to indulge, and brands must find ways to cater to this.   As physical selling expertise has come to an abrupt halt, brands have found themselves pitted against one a